LLearning aid for use with Basic Marketing, a managerial apprLearning aid for use with Basic Marketing, a managerial approach 5th edde E. Jerome McCarthyEdiciones (1)Learning aid for use with Basic Marketing, a managerial approach 5th ed. (1975)Richard D. Irwin · inglésMás obras de E. Jerome McCarthyEssentials of marketingApplications in basic marketingApplications in basic marketing