E. Jerome McCarthy

Essentials of marketing

Applications in basic marketing

Applications in basic marketing

Applications in basic marketing : clippings from the popular business press

Basic Marketing

Readings in basic marketing

Essentials of Marketing

1997

Basic marketing

1996

Basic marketing

Readings in basic marketing

Readings and cases in basic marketing

Le marketing

Readings in basic marketing

Readings and cases in basic marketing

LooseLeaf for Essentials of Marketing

Basic Marketing

Essentials of Marketing- LOOSELEAF

Basic Marketing with Connect Plus

Basic marketing

Instructor's manual to accompany Basic marketing

Learning aid to accompany Basic marketing

Essentials of Marketing with Connect Access Card and Practice Marketing

Loose Leaf for Basic Marketing

SmartBook Access Card for Basic Marketing