Lan hai zhan lu ede W. Chan KimMateriasMarket segmentationNew productsEdiciones (1)Lan hai zhan lu e (2005)Shang wu yin shu guan · chino · ISBN 9787100044523Más obras de W. Chan KimBuru oshan senryakuThe Pacific challenge in international businessDer Blaue Ozean als Strategie
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant