Buru oshan senryakude W. Chan KimMateriasMaketingu risachiKeieikeikakuShijōchōsaEdiciones (1)Buru oshan senryaku (2005)Randamu Hausu Kodansha. · japonés · ISBN 9784270000700Más obras de W. Chan KimLan hai zhan lu eThe Pacific challenge in international businessDer Blaue Ozean als Strategie
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant