Introduction to e-Commerce
de Jeffrey F. Rayport, Bernard J. Jaworski, Inc.
This is the principles book for e-commerce. If you're looking for an e-commerce book that focuses more on strategy than technology, look no further than Introduction to e-Commerce. The Second Edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors Rayport and Jaworski focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. - Back cover.
Ediciones (1)
- Introduction to e-Commerce (2003)
McGraw-Hill/Irwin · inglés · ISBN 9780072553475
