Cases in E-Commerce
de Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport
This book provides thirty-seven Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
Ediciones (1)
- Cases in E-Commerce (2001)
McGraw-Hill/Irwin marketspaceU · inglés · ISBN 9780072500950
