Designing and managing a research project
de Michael J. Polonsky, Michael Jay Polonsky, David Scott Waller · Publicada por primera vez en 2005
"This book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student-friendly in style. It could be used as either a core text or a supplementary text for courses in management (including industrial psychology), and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful."--BOOK JACKET.
