Designing and Managing a Research Project
A Business Student's Guide
Edición de la obra Designing and managing a research project
| Autor | Michael Jay Polonsky, David Scott Waller |
|---|---|
| Editorial | Sage Publications, Inc |
| Fecha de publicación | July 8, 2004 |
| Idioma | inglés |
| Páginas | 248 |
| Formato | Paperback |
| ISBN-13 | 9780761922490 |
| ISBN-10 | 0761922490 |
| Número de Cutter | P778d |
"This book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student-friendly in style. It could be used as either a core text or a supplementary text for courses in management (including industrial psychology), and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful."--BOOK JACKET.