CCross-cultural consumer researchCross-cultural consumer researchde Vincent-Wayne MitchellEdiciones (1)Cross-cultural consumer research (1994)UMIST, Manchester School of Management · inglésMás obras de Vincent-Wayne MitchellAAge, sex and social classAge, sex and social classAAn exploration of the relationship between consumer motivatiAn exploration of the relationship between consumer motivations and risksAAppointing planning consultantsAppointing planning consultants
AAn exploration of the relationship between consumer motivatiAn exploration of the relationship between consumer motivations and risks
TThe effect of organisation and buying-centre size on purchasThe effect of organisation and buying-centre size on purchasers' risk perception and reduction
EEstablishing the power of the organismic metaphor - how can Establishing the power of the organismic metaphor - how can it help the marketer?