Cross-cultural consumer research
examining the perceived risk construct
Edición de la obra Cross-cultural consumer research
| Autor | Vincent-Wayne Mitchell |
|---|---|
| Editorial | UMIST, Manchester School of Management |
| Fecha de publicación | 1994 |
| Lugar | Manchester |
| Idioma | inglés |
| Páginas | 33 |
| ISBN-10 | 1871782619 |
| OCLC | 32339203 |
| Serie | Marketing working paper series -- no.9412 |
| Número de Cutter | M682c |