Business Within Europe

de Anthony Scott

"Divided into five parts, this book: examines the structures and policies behind the EU and their impact on business; explores the differences between business cultures across Europe; explains the practical aspects, such as distribution, transport, finance and tax, of a business going transnational; considers the relevance of marketing and human resource management as businesses attempt to establish themselves within a European context; assesses the future of EU membership and integration."--Back cover.