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Edición de la obra Business Within Europe
| Autor | Anthony Scott |
|---|---|
| Editorial | Trans-Atlantic Publications |
| Fecha de publicación | December 1994 |
| Idioma | inglés |
| Páginas | 320 |
| Formato | Paperback |
| ISBN-13 | 9780273604754 |
| ISBN-10 | 0273604759 |
| OCLC | 30778507 |
| LCCN | 94050354 |
| Número de Cutter | S425b |
"Divided into five parts, this book: examines the structures and policies behind the EU and their impact on business; explores the differences between business cultures across Europe; explains the practical aspects, such as distribution, transport, finance and tax, of a business going transnational; considers the relevance of marketing and human resource management as businesses attempt to establish themselves within a European context; assesses the future of EU membership and integration."--Back cover.