BBUNDLEBUNDLEde Peter E. Rossi, Stewart I. DonaldsonEdiciones (1)BUNDLE (2010)SAGE Publications, Incorporated · inglés · ISBN 9781412988858Más obras de Peter E. RossiBayesian statistics and marketing2005IIs household-specific targeting worth it?Is household-specific targeting worth it?1994CChoice Models in MarketingChoice Models in Marketing