Peter E. Rossi · 7 obras en el catálogoObrasBayesian statistics and marketing2005IIs household-specific targeting worth it?Is household-specific targeting worth it?1994CChoice Models in MarketingChoice Models in MarketingHHandbook of the Economics of MarketingHandbook of the Economics of MarketingHHandbook of the Economics of Marketing : Volume 1Handbook of the Economics of Marketing : Volume 1BBUNDLEBUNDLEBBUNDLE : Rossi : Evaluation 7e + HoldenBUNDLE : Rossi : Evaluation 7e + Holden