Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
Faber & Faber, Limited · inglés · ISBN 9780571281350
Faber & Faber, Limited · inglés · ISBN 9780571309221
Brilliance Audio · ISBN 9781480523906
Scribe Publications · inglés · ISBN 9781922072696
Faber & Faber, Limited · inglés · ISBN 9780571281343
Brilliance Audio · ISBN 9781480562714
Holt & Company, Henry · inglés · ISBN 9781429945325
Henry Holt and Company · inglés · ISBN 9780805094336
St. Martin's Griffin · ISBN 9781250053145
