
Advertising 2.0
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
Greenwood Publishing Group · inglés · ISBN 9780313352973
Praeger Publishers · inglés · ISBN 9780313352966