Advertising 2.0
social media marketing in a web 2.0 world
Edición de la obra Advertising 2.0
| Autor | Tracy L. Tuten |
|---|---|
| Editorial | Praeger Publishers |
| Fecha de publicación | 2008 |
| Lugar | Westport, Conn |
| Idioma | inglés |
| Páginas | 202 |
| ISBN-13 | 9780313352966 |
| OCLC | 223370177 |
| LCCN | 2008016491 |
| Número de Cutter | T966a |
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.