Wharton on managing emerging technologies

Edición de la obra Wharton on managing emerging technologies

"Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps?". "Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading business thinkers based on the research of Wharton's Emerging Technologies Management Research Program. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies."--BOOK JACKET.