George S. Day

Marketing research

Strategy from the outside in

Wharton on dynamic competitive strategy

Marketing research

1980

Buyer attitudes and brand choice behavior

Wharton on managing emerging technologies

The Interface of marketing and strategy

Consumerism

Cases in computer and model-assisted marketing

Consumerism

Marketing public transit

See Sooner, Act Faster - How Vigilant Leaders Thrive in an Era of Digital Turbulence

Wharton on Dynamic Competitive Strategy

See Sooner, Act Faster

Innovation prowess

Course design guide to accompany "Strategic market planning" and "Analysis for strategic marketing decisions"

Market Driven Strategy

Market Driven Organization

Wharton on Dynamic Competitive Strategy

Essentials of Marketing Research, 3e with Spss 13.0 Set

Essentials of Marketing Research, 2nd Edition with SPSS 13. 0 Set

Essentials of Marketing Research

Essentials of Marketing Research, 2nd Edition with SPSS 17. 0

Investigacion de Mercados - 3 Edicion (Spanish Edition)