The PIMS principles
linking strategy to performance
Edición de la obra The PIMS principles
| Autor | Robert D. Buzzell |
|---|---|
| Editorial | Free Press, Collier Macmillan |
| Fecha de publicación | 1987 |
| Lugar | New York, London |
| Idioma | inglés |
| Páginas | 322 |
| ISBN-10 | 0029044308 |
| OCLC | 15367012 |
| LCCN | 87000416 |
| Número de Cutter | B992p |
The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.