Techno-Ready Marketing
How and Why Customers Adopt Technology
Edición de la obra Techno-ready marketing
| Autor | Charles L. Colby, A. Parasuraman |
|---|---|
| Editorial | Simon & Schuster, Limited |
| Fecha de publicación | 2001 |
| Idioma | inglés |
| ISBN-13 | 9780743213707 |
| Número de Cutter | C686t |
"Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services."--Jacket.