Services Marketing
Edición de la obra Services marketing
| Autor | Steve Baron, Kim Harris |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | July 29, 2002 |
| Páginas | 208 |
| Formato | Paperback |
| ISBN-13 | 9780333777930 |
| ISBN-10 | 033377793X |
| Número de Cutter | B265s |
This edition has been updated to cover all the most recent developments in the field, such as technological advances. The case studies come from a wide range of countries and types of industries.