Promoting a Product Line
Managerial Implications (Research Program, Working Paper Report No. 89-106)
Edición de la obra Promoting a Product Line
| Autor | Leigh McAlister, John Hulland |
|---|---|
| Editorial | Marketing Science Inst |
| Fecha de publicación | November 1989 |
| Formato | Paperback |
| ISBN-13 | 9789990156928 |
| ISBN-10 | 9990156921 |
| Número de Cutter | M478p |