a consumer response perspective
Edición de la obra Persuasive imagery
| Autor | Rajeev Batra |
|---|---|
| Editorial | Lawrence Erlbaum Associates |
| Fecha de publicación | 2003 |
| Lugar | Mahwah, N.J |
| Idioma | inglés |
| Páginas | 436 |
| ISBN-10 | 0805842020 |
| OCLC | 52615607, 49375500 |
| LCCN | 2002021630 |
| Serie | Advertising and consumer psychology |
| Número de Cutter | B334p |
"Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consumer psychology, advertising, marketing, cultural studies, and visual communication."--Jacket.