Parent under pressure
influences on mothers' responses to children's purchase requests
Edición de la obra Parent under pressure
| Autor | Scott Ward |
|---|---|
| Editorial | Marketing Science Institute |
| Fecha de publicación | 1977 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Páginas | 98 |
| Serie | Working paper - Marketing Science Institute ; report no. 77-107 |
| Número de Cutter | W263p |