Scott Ward

1942 · 23 obras en el catálogo

Obras

Communicating with consumers

CCommercial television and European children

Commercial television and European children

TThe contributions of Raymond A. Bauer to marketing

The contributions of Raymond A. Bauer to marketing

EEffects of television advertising on children and adolescent

Effects of television advertising on children and adolescents

EExperimentation to improve pretesting of drug abuse educatio

Experimentation to improve pretesting of drug abuse education and information campaigns

Cases in consumer behavior

AAdolescent attitudes toward television advertising

Adolescent attitudes toward television advertising

Bigfoot Hunter

CChildren learning to buy

Children learning to buy

CChildren and promotion

Children and promotion

CChildren's perceptions, explanations and judgements of telev

Children's perceptions, explanations and judgements of television advertising

The Chosen Ones

CCommunication research and advertising practice

Communication research and advertising practice

Consumer behavior: theoretical sources

CConsumer socialization

Consumer socialization

EEffects of television advertising on children

Effects of television advertising on children

FFamily influences on adolescent consumer behavior

Family influences on adolescent consumer behavior

How children learn to buy

LLearning consumer roles

Learning consumer roles

PParent under pressure

Parent under pressure

SStudent attitudes toward business and marketing institutions

Student attitudes toward business and marketing institutions and practices

WWhat research says about a proposed code on television adver

What research says about a proposed code on television advertising for children / Scott Ward

EEffects of television advertising on consumer socialization

Effects of television advertising on consumer socialization