New empirical developments on brand loyalty
implications for segmentation strategy and equity
Edición de la obra New empirical developments on brand loyalty
| Autor | Simon Knox |
|---|---|
| Editorial | Cranfield School of Management |
| Fecha de publicación | 1995 |
| Lugar | Cranfield |
| Idioma | inglés |
| Páginas | 14 |
| ISBN-10 | 1859050824 |
| OCLC | 48441521 |
| Serie | Working paper / Cranfield School of management -- 21/95 · Working paper -- 21/95. |
| Número de Cutter | K74n |