Marketing strategy and competitive positioning
Edición de la obra Marketing strategy and competitive positioning
| Autor | Graham J. Hooley |
|---|---|
| Editorial | Financial Times/Prentice Hall |
| Fecha de publicación | 2004 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 648 |
| ISBN-10 | 0273655167 |
| OCLC | 53132277 |
| LCCN | 2003060546 |
| Número de Cutter | H784m |
"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.