Graham J. Hooley
· 14 obras en el catálogo
Obras

Quantitative methods in marketing
1999

Marketing strategy and competitive positioning

Internationalization

Internationalization
A guide to the use of quantitative techniques in marketing

Quantitative methods in marketing
Quantitative methods in marketing
Marketing in central and eastern Europe
Competitive positioning
1993
Competitive positioning and the resource based view of the firm
1997
Marketing in the UK
1984

Marketing strategy and competitive positioning
1998