Marketing Management
Knowledge and Skills, 10th Edition
Edición de la obra Marketing management
| Autor | J. Paul Peter, James H. Donnelly Jr. |
|---|---|
| Editorial | McGraw-Hill/Irwin |
| Fecha de publicación | Sep 27, 2010 |
| Páginas | 848 |
| Formato | hardcover |
| ISBN-13 | 9780073530055 |
| ISBN-10 | 0073530050 |
| OCLC | 496956067 |
| LCCN | 2010028484 |
| Número de Cutter | P478m |