J. Paul Peter

Free Electronic Study Guide for use with Marketing Creating Value for Customers (Also available via the Web)

Marketing

Marketing Creating Value for Customers

Stratsim

Consumer Behavior

Preface to Marketing Management with PowerWeb

Strategic Management

Consumer behavior & marketing strategy

A preface to marketing management

A preface to marketing management

Marketing management

Consumer behavior & marketing strategy

Manual of tests to accompany Consumer Behavior & Marketing Strategy

Selected cases in strategic management

Consumer Behavior

1987

Marketing for the manufacturer

1992

Teaching notes to accompany Marketing management

1986

Understanding consumer behavior

1994

Understanding consumer behaviour

1996

Consumer behavior and marketing strategy

1990

Marketing management

1986

A preface to marketing management

1985

Marketing Management Knowledge and Skills(Tenth Edition) (Chinese Edition)

Measurement Readings for Marketing Research