Market segmentation research
a conceptual analysis
Edición de la obra Market segmentation research
| Autor | William L. Wilkie |
|---|---|
| Editorial | Krannert Graduate School of Industrial Administration, Purdue University |
| Fecha de publicación | 1971 |
| Lugar | Lafayette, Ind |
| Idioma | inglés |
| Páginas | 19 |
| LCCN | 72610466 |
| Serie | Institute for Research in the Behavioral, Economic, and Management Sciences. Paper, no. 324 |
| Número de Cutter | W683m |