William L. Wilkie

· 18 obras en el catálogo

Obras

CChaṛer

Chaṛer

Explorations of marketing in society

Marketing and advertising regulation

AAn overview of market segmentation

An overview of market segmentation

HHow consumers use product information

How consumers use product information

AAdvances in Consumer Research

Advances in Consumer Research

CComparison advertising

Comparison advertising

CConsumer research inputs to public policy and legal decision

Consumer research inputs to public policy and legal decisions

EEffects of the number and type of attributes included in an

Effects of the number and type of attributes included in an attitude model: more is not better

EExtension and tests of alternative approaches to market segm

Extension and tests of alternative approaches to market segmentation

FFamily decision-making for household durable goods

Family decision-making for household durable goods

TThe halo effect and related issues in multi-attribute attitu

The halo effect and related issues in multi-attribute attitude models

IIssues in marketing's use of multi-attribute attitude models

Issues in marketing's use of multi-attribute attitude models

MMarket segmentation research

Market segmentation research

RResearch on counter and corrective advertising

Research on counter and corrective advertising

Consumer behavior

CČʻxeiżetʻa sagvareulo

Čʻxeiżetʻa sagvareulo

SSadacʻ kʻartʻveli gadacvdeba

Sadacʻ kʻartʻveli gadacvdeba