Market segmentation for charities
identifying differences in donor behaviour.
Edición de la obra Market segmentation for charities
| Autor | B. B. Schlegelmilch |
|---|---|
| Editorial | University of Edinburgh. Department of Business Studies |
| Fecha de publicación | 1986 |
| Lugar | Edinburgh |
| Idioma | inglés |
| Serie | Working paper series / University of Edinburgh. Department of Business Studies -- no.86/6 |
| Número de Cutter | S339m |