B. B. Schlegelmilch
· 17 obras en el catálogo
También catalogado como: Bodo B. Schlegelmilch
Obras
Can export performance be explained by attitudinal differences?
Should charities conduct generic marketing?
The China syndrome
Firm level determinants of export intensity
Targeting of fund-raising appeals
Who volunteers?
The ethics gap between Britain and the United States
Can export performance be explained by attitudinal differences?
The influence of managerial characteristics on different measures of export success
Market segment oriented fund raising strategies
The use of marketing research in engineering companies
Marketing research in medium sized engineering companies in Britain and the United States
Innovativeness and export performance
Market segmentation for charities
Corporate codes of ethics in large UK companies
Green, ethical and charitable
1991
Marketing ethics
1998