Market segmentation
how to do it, how to profit from it
Edición de la obra Market segmentation
| Autor | McDonald, Malcolm. |
|---|---|
| Editorial | Elsevier/Butterworth-Heinemann |
| Fecha de publicación | 2004 |
| Lugar | Oxford, MA |
| Idioma | inglés |
| Páginas | 465 |
| ISBN-10 | 0750659815 |
| OCLC | 57008314 |
| LCCN | 2005357185 |
| Número de Cutter | M478m |
McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...