Market Segmentation
Edición de la obra Market segmentation
| Autor | McDonald, Malcolm. |
|---|---|
| Editorial | Elsevier Science & Technology |
| Fecha de publicación | 2010 |
| Lugar | San Diego |
| Idioma | inglés |
| Formato | Electronic resource |
| ISBN-13 | 9780080479194 |
| Número de Cutter | M478m |
McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...