Market segmentation
a step-by-step approach to creating profitable market segments
Edición de la obra Market segmentation
| Autor | McDonald, Malcolm. |
|---|---|
| Editorial | Macmillan Business |
| Fecha de publicación | 1995 |
| Lugar | Houndmills, Basingstoke |
| Idioma | inglés |
| Páginas | 271 |
| ISBN-10 | 0333637232, 0333637224 |
| Número de Cutter | M478m |
McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...