Market Segmentation
Edición de la obra Market segmentation
| Autor | McDonald, Malcolm., Ian K. Dunbar |
|---|---|
| Editorial | Palgrave Macmillan |
| Fecha de publicación | March 6, 1995 |
| Páginas | 288 |
| Formato | Hardcover |
| ISBN-13 | 9780333637227 |
| ISBN-10 | 0333637224 |
| Número de Cutter | M478m |
McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...