Market Response Models
Econometric and Time Series Analysis
Edición de la obra Market response models
| Autor | Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz |
|---|---|
| Editorial | Kluwer Academic Publishers |
| Fecha de publicación | Oct 03, 2002 |
| Formato | unbound |
| ISBN-13 | 9780306475948 |
| ISBN-10 | 0306475944 |
| Número de Cutter | H251m |
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.