Randall L. Schultz
· 15 obras en el catálogo
Obras

Market response models

Marketing decision models

The Implementation of management science

Market response models
An empirical-simulation approach to competition
Applications of Management Science, Supplement 1

Cases in marketing research
Competitive interaction in a regulated market
Implementation and organizational validity: an empirical investigation
Logical implications of competitive behavior
The measurement of industry advertising effects
A Monte Carlo study of cross-lagged correlation
A study of marketing generalizations
A study of promotion and price elasticity
