Is household-specific targeting worth it?
Edición de la obra Is household-specific targeting worth it?
| Autor | Peter E. Rossi |
|---|---|
| Editorial | Marketing Science Institute |
| Fecha de publicación | 1994 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Serie | Report / Marketing Science Institute -- 94-118 · Technical working paper |
| Número de Cutter | R833i |