breakthrough ideas at 3M, DuPont, GE, Pfizer, and Rubbermaid
Edición de la obra Innovation
| Autor | John J. Kao, Frederik D. Wiersema |
|---|---|
| Editorial | HarperBusiness |
| Fecha de publicación | 1997 |
| Lugar | New York, NY |
| Idioma | inglés |
| Páginas | 192 |
| ISBN-10 | 088730771X |
| OCLC | 36438850 |
| LCCN | 97007138 |
| Serie | BusinessMasters |
| Número de Cutter |
|---|
K16i |
This book brings together in one place, for quick reference and instant access, the best practices of today's industry leaders and business's most visionary thinkers. Full of conceptual insight, how-to tools and techniques, real examples, and proven strategies for creating, managing, and sustaining processes that result in long-lasting new product successes, this book is the definitive source on innovative thinking in business today. You'll also discover why it's impossible to approach innovation from a business school mentality; why investigations of any cost or size will fail if tied too tightly to current marketplace needs; why managers must learn to operate more intuitively; why cross-functional teams are more productive than any other organizational configuration; and how fostering a competitive internal environment results in a healthy, creative tension and hungry, entrepreneurial employees.--[book jacket].