Frederik D. Wiersema · 9 obras en el catálogoObrasThe new market leadersInnovationCustomer serviceCustomer intimacyLLinking marketing and corporate planningLinking marketing and corporate planningPPrice-cost dynamicsPrice-cost dynamicsSSherut leḳoḥot - me-ʻal ume-ʻeverSherut leḳoḥot - me-ʻal ume-ʻeverAAlufe ha-ḥadshanutAlufe ha-ḥadshanutSStrategic marketing and the product life cycleStrategic marketing and the product life cycle