Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
Edición de la obra Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
| Autor | Leigh McAlister |
|---|---|
| Editorial | The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management |
| Fecha de publicación | 1983 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |