How Market Leaders Are Creating Long-Term Competitive Advantage
Edición de la obra Getting partnering right
| Autor | Neil Rackham, Lawrence Friedman, Richard Ruff |
|---|---|
| Editorial | McGraw-Hill |
| Fecha de publicación | December 1, 1995 |
| Idioma | inglés |
| Páginas | 237 |
| ISBN-13 | 9780070517820 |
| ISBN-10 | 0070517827 |
| OCLC | 33079943 |
| LCCN | 95020680 |
| Número de Cutter |
|---|
R122g |
"In this book, Rackham, Friedman, and Ruff clear through the thicket of buzzwords and general concepts, and describe what real companies are doing to build long-term competitive advantage through partnering relationships. A practical, "how-to" book for suppliers, it details the best practices of dozens of market-leading partnering organizations. Based on a two-year research study at over a hundred successful companies, this is the source book you need to make partnering a reality - and a success - for your company."--BOOK JACKET.