Consumer involvement with grocery brands
an empirical study of the factors influencing choice
Edición de la obra Consumer involvement with grocery brands
| Autor | Simon Knox |
|---|---|
| Editorial | Cranfield School of Management |
| Fecha de publicación | 1992 |
| Lugar | Cranfield |
| Idioma | inglés |
| Serie | Working papers / Cranfield School of Management -- 4/92 · Working papers (CranfieldSchool of Management) -- 4/92. |
| Número de Cutter | K74c |