
Consumer Behaviour: Basic Findings and Management Implications
Edición de la obra Consumer Behaviour: Basic Findings and Management Implications
| Autor | Gerald Zaltman, Melanie Wallendorf |
|---|---|
| Editorial | John Wiley & Sons Inc |
| Fecha de publicación | Dec 26, 1981 |
| Páginas | 582 |
| Formato | paperback |
| ISBN-13 | 9780471094289 |
| ISBN-10 | 0471094285 |
| Número de Cutter | Z22c |