Competitive preference and sales effectiveness
a statistical analysis of the relationship between Schwerin test scores and changes in market share for tested brands
Edición de la obra Competitive preference and sales effectiveness
| Autor | Robert D. Buzzell |
|---|---|
| Editorial | Schwerin Research Corp. |
| Fecha de publicación | 1964 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 37 |
| OCLC | 84579180 |
| Número de Cutter | B992c |