Cognitive consistency and consumer behavior
Edición de la obra Cognitive consistency and consumer behavior
| Autor | Bobby J. Calder |
|---|---|
| Editorial | College of Commerce and Business Administration, University of Illinois at Urbana-Champaign |
| Fecha de publicación | 1973 |
| Lugar | Urbana |
| Idioma | inglés |
| Páginas | 30 |
| OCLC | 20350419 |
| Serie | Faculty working papers -- 90 · Faculty working papers -- 90. |
| Número de Cutter | C146c |